Communication Insights

Explore expert insights, industry updates, and practical tips on SIP trunking, messaging, and modern communication. Stay ahead in the world of business connectivity.

SMS Messaging via API and SMPP: Choosing the Right Integration for Your Business
Monday, 01 Sep 2025General

SMS Messaging via API and SMPP: Choosing the Right Integration for Your Business

Introduction: Why SMS Messaging Still Matters In a world of chat apps, push notifications, and endless emails, SMS remains one of the most reliable and direct communication channels. With a 98% open rate and delivery that usually happens within seconds, businesses across industries continue to rely on text messaging to engage customers, confirm transactions, and send critical alerts. But when it comes to implementing SMS into your applications or platforms

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Anita Nowak

Anita Nowak

Content Writer

SMS vs Email Marketing in 2025: Why Smart Brands Use Both
Monday, 25 Aug 2025General

SMS vs Email Marketing in 2025: Why Smart Brands Use Both

Introduction: Beyond “SMS vs Email”. Marketers have debated for years: Which is better — SMS or email? In 2025, the truth is clear: it’s not about choosing one over the other. The most effective marketers use both strategically to create seamless, customer-first journeys. At the heart of this strategy is SMS marketing — fast, personal, and nearly impossible to ignore. With 98% open rates and response times under three minutes, SMS gives brands direct, real

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Anita Nowak

Anita Nowak

Content Writer

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